Hendrick's, a most unusual gin infused with the curious yet marvellous essences of cucumber and rose, has reached another milestone in their peculiar horticultural quest. Paying homage to a time-honored bartending tradition of making and messengering cocktails to each other, the Hendrick’s Ambassador team will launch a similar program of their own that lives solely on social media to give back to the community that helped build the beloved brand in their time of need. Here’s How to Stop. All proceeds from the 'tiny shop' go to William Grant and Sons' Stand Fast Fund. “Covid-19 hit kind of out of the blue and has struck such a major blow to our collective industry,” he said. Hendrick's Gin TV Commercial, 'Escape' Ad ID: 1899065 30s 2018 ( Inactive ) SHOW MORE . In thinking about how the brand could help bartenders out right now, the team at Hendrick’s wanted to ensure that it was personal and tailored to the industry. Follow the hashtag #HGPourItForward to see videos posted from participating bartenders, Hendrick’s Gin’s accounts, and the Hendrick’s Gin Ambassador team’s personal channels: COVID-19dingin reviewhendrick's ginpour it forwardVance HendersonWilliam Grant & Sons’ Stand Fast Campaign, « The Best Time Of The Day To Consume Caffeine, Your email address will not be published. “It’s really unfolding pretty spectacularly,” he said. Handcrafted by William Grant & Sons, Hendrick's Gin is proudly distilled in miniscule batches in the seaside village of Girvan, Scotland, with a unique mix of botanicals before being infused with rose and cucumber. © 2020 Adweek - All Rights Reserved, The Criticality of Communications in Health, WhatsApp Gets OK to Extend Payments in India, Reaching Seniors: The Hidden Opportunity in Digital Marketing, Rick and Morty’s Pickle Rick Now Has Its Own Pickle-Flavored Miracle Seltzer, The Markets Welcome US Voters’ Split Election Decision, Why Agencies Need Insight Into Their Operations, How Parenting Brands Can Gain Loyalty During Challenging Times, How Brands Are Driving Direct-to-Consumer Sales, Shopper Insights to Drive Your D-to-C Strategy. William Grant & Sons’ Stand Fast Campaign, The Best Time Of The Day To Consume Caffeine, 5 Ways To Support Your Salon During Uncertain Times. I love beauty, booze, working out, and finding new places in NYC, Westchester and CT. Hendrick’s is B&T's alcohol of choice but, to be honest, we'll also settle for a $2.99 bottle of Aldi's red. Hendrick's Gin TV Spot, 'Curiosity' Hendrick's Gin TV Spot, 'Escape' Replay Share. What a Successful Influencer Marketing Strategy Looks Like Right Now, How Everything About 2020 Has Disrupted Gen Z Spending, Where Audio Advertising Is Heading in 2021, Your Questions About First-Party Shopping Data Answered, https://www.instagram.com/tv/B_8rRO9lr0B/?utm_source=ig_web_copy_link. “Unusual times call for unusual actions and in these times, we need more caring and sharing,” said Vance Henderson, Hendrick’s Gin National Ambassador. It creates a flavour unlike any other gin in the world. Hendrick’s Gin is proud to announce “Pour It Forward,” a social media program providing support to the bartending community backed by William Grant & Sons’ Stand Fast Campaign, a company-wide initiative established in the wake of the COVID-19 global pandemic to help bartenders get back to work.

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