A marketing plan is a set of orderly actions aimed at achiev-ing specific objective(s) within a given timeframe. DOWNlOAD iiihundreds of plans for these marketing activities at www.MarketingMO.com. .” Charles Dickens, A Tale of Two Cities The Internet has fundamentally changed the marketing function, causing the greatest shift in the field since the inven- First, you first must have a set of objectives when creating a plan. ACEVO/IG/Marketing Strategy/V3-DN 2 Executive Summary – rundown of what’s in the document (often completed last) Purpose Use this template to capture the key information that you need to develop a thorough marketing strategy. Second, you should specify a timeframe (usually a calendar year) within which to achieve your set of objectives. Then use the information that you collect, along with other *development tools, to build your marketing strategy. SHARE this ebook: Introduction “It was the best of times, it was the worst of times . .
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