My sister works for them in Vancouver. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Aritzia is currently engaging with their customers through various social media platforms, including: Facebook, Twitter, Pinterest, Instagram, Company website, Soundcloud, and tumblr. Aritzia uses social media star power to promote fall collection. The company creates many theme driven photo albums that display pieces from their collection, which links consumers to their online retail store. ARITZIA’s Brian Hill Talks About Resilience with Diane J. Brisebois Retail Insider - June 12, 2020 Follow us on Instagram @retail_insider_canada Retrieved September 26, 2014, from, Aritzia. Aritzia’s most influential online influencers are women who wear the line, believe in the idea behind the brand, and post photos of themselves dressed in Aritzia pieces. You can change your choices at any time by visiting Your Privacy Controls. Courtesy photo. Additionally, I think Aritzia should continue to utilize hash tag campaigns in order to drive more user engagement, since Aritzia’s #FallForUs campaign has been very successful, driving more than 4,500 posts from Instagram users. The keyword “Aritzia” is currently being mentioned on average every 26 seconds and has the following results: 37% Strength – The likelihood your brand is being discussed on social media, 10:1 Sentiment – The ratio of positive statements to negative statements, 53% Passion – The likelihood that people will talk about the brand repeatedly, 31% Reach – Measure of the range of influence, Top 5 Keywords – Aritzia, size, talula, black, Wilfred. Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps. The company’s mission is to offer “beautifully designed clothes that are on-trend, high quality, and of good value” (Brian Hill, Aritzia CEO). Women seemed to like what we were doing, so we grew. (n.d.). For a recent assignment for my Digital Marketing class, I was tasked with analyzing and assessing the social media strategy of an organization of my choice. The work culture is also very dynamic and each detail isn’t missed. Of the 390 mentions found, 125 were positive, 253 were neutral, and 12 were negative. The company’s in-house brands TNA, Wilfred and Babaton have all been expanded to include their own standalone stores in selected markets — in markets where Aritzia store real estate is constrained, the company has unveiled locations for these brands, according to founder and CEO Brian Hill… Retrieved September 26, 2014, from, Klout | Be Known For What You Love. Aritzia CEO Brian Hill first noticed the young sales associate during a visit to the Robson Street store three years after the company’s founding in 1984. One of the social media platforms that Aritzia is most active on is Instagram. Aritzia likes to keep things simple, sleek, and classic, often using a white background with black thick font to make things stand out. When Brian Hill opened the first standalone boutique in 1984, the idea was simple: offer beautiful clothes in aspirational spaces with exceptional service. Comment By Imran Amed August 25, 2009 04:48 VANCOUVER, Canada — Vancouver may be far away from the traditional centres of the fashion world, but in recent years this laid-back Canadian city has produced two fashion success stories that are taking the North American market by storm. Retrieved September 26, 2014, from, aritzia – Social Mention search. Aritzia's flagship at 524 Broadway in Manhattan's Soho. Aritzia’s known for selling staple trend pieces so writing blog posts to share information with followers about upcoming trends or tips on how to wear certain clothing pieces would definitely boost their client base/following. Blogs are a very effective medium to share information and entice consumers to learn more about the brand and purchase products. © 2020 Retail Insider Media Ltd. All Rights Reserved. Similar to their Facebook page, Aritzia includes links to their online retail store so customer’s can easily access detailed information about the products advertised in their tweets. ( Log Out /  ( Log Out /  (n.d.). Klout. Pinterest. (n.d.). Change ), Healthy Recipes Designed For Digestive Health. ARITZIA’s Brian Hill Talks About Resilience with Diane J. Brisebois. Aritzia also utilizes their Facebook page to promote upcoming sales and new collection releases. SoundCloud. Facebook. Since Aritzia’s initial launch into the market, it has seen exponential growth and now operates more than 60 stores across Canada and the United States. Aritzia does have premium fabrics used in their products. … By connecting various social media platforms, it encourages consumers to visit all of the company’s accounts and increases online brand recognition. Aritzia is active on twitter, averaging 4 tweets a day, totaling 4,656 tweets as of September 20, 2014. Aritzia averages one post a day on their Facebook page. Change ), You are commenting using your Google account. Every week, Aritzia chooses a winner who receives a gift card to shop at the store and gets featured on the Instagram page. This group of females was a part of the #FallForUs campaign, which featured photographs of each of them in their favourite pieces from the Fall 2014 collection. (n.d.). Aritzia could also enlist the help of popular Instagram and blogging fashion icons to write pieces that the retailer could feature on its tumblr page. Aritzia currently has 169,000 follows and 1053 posts. I definitely agree with your observations: I think that Aritzia have a great online presence and are keeping their followers interested in the brand through social media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Canada's Most-Read Online Retail Industry Publication. The Hill family started Aritzia inside their 70-year-old department store in Vancouver. Aritzia is popping up in New York that formerly housed one of the city’s most famed grocery stores. Aritzia’s official Twitter handle, @ARITZIA, was created in November 2008 and has currently has 36.6 thousand followers. Find out more about how we use your information in our Privacy Policy and Cookie Policy. Aritzia is currently doing a great job in maximizing the effectiveness of their marketing efforts on various social media platforms. Brian has 1 job listed on their profile. The company’s twitter handle is largely used to post photos of their collection, with 1,046 of their total tweets containing photos or videos. I think this is a great audit for Aritzia! One key way Aritzia engages with users over twitter is by retweeting or favouriting tweets of people talking positively about the brand or pictures of consumers wearing their apparel. Retrieved September 26, 2014, from, Aritzia. Based on my research surrounding the Aritzia brand, I found that the retailer is very effective in their social media use, and therefore my recommendations are scarce. Brian Hill, courtesy of Aritzia Share. And we've kept on growing ever since. One aspect Aritzia focuses on most on their Facebook page are photo albums. Tumblr. Retrieved September 26, 2014, from, ARITZIA (aritzia). Social Mention. (n.d.). Change ), You are commenting using your Twitter account. Aritzia’s official Facebook page currently has 157,953 likes and 655 visits. Marketing Magazine. (n.d.). Aritzia's optimism about the upcoming holiday season is tempered by recent increases in COVID-19 positive case rates and new government restrictions in some of its key markets, Hill cautioned. Check out some key highlights from my audit below and let me know what you think! Retrieved September 26, 2014, from, ARITZIA (@ARITZIA). View Brian Hill’s profile on LinkedIn, the world's largest professional community. Women’s Fashion Boutique | Aritzia. Twitter. Aritzia also uses the twitter account to engage their customers, often answering general customer inquiries from other twitter users, promoting upcoming sales, and tweeting about contests. I recall my sister saying that Aritzia started with a couple designers in house, now they have 16 or more. The Vancouver-based retailer started a phased reopening of its 96 stores in May, with the last store reopening in early September. Instagram is a powerful social media platform for the retailer because it allows the company to connect with consumers via smartphone. The Aritzia official Twitter handle is personalized to align with Aritzia’s theme among their social media platforms and their online retail store. This campaign was aimed at promoting their new fall collection by giving consumers an incentive to post photos wearing their favourite pieces from the collection. To launch the Fall 2014 collection, Aritzia enlisted the help of well-known female fashion influencers including Actresses Jamie Chung, Anna Camp, Greta Lee, singer Tinashe and blogger Chriselle Lim (Kristin, L. 2014). (n.d.). Aritzia’s Facebook page is also linked to their Twitter, Pinterest, and Instagram accounts. The one recommendation I have is to bring back to life Aritzia’s tumblr page and start using it regularly to post pictures and write blogs about upcoming fashion and trends. Retrieved September 26, 2014 from, Kristin, L. (2014). I chose to analyze Vancouver-based retailer Aritzia, because I am a fan of their clothing and I follow them on various social media platforms. The content on this website is protected by the copyrights of Retail Insider Media Ltd. or the copyrights of third parties and used by agreement. To enable Verizon Media and our partners to process your personal data select 'I agree', or select 'Manage settings' for more information and to manage your choices. A Look Into Aritzia’s Social Media Strategy, https://www.facebook.com/aritzialoves/timeline, http://www.marketingmag.ca/brands/aritzia-uses-social-media-star-power-to-promote-fall-collection-12216, http://www.socialmention.com/search?q=aritzia&t=all&btnG=Search, ARITZIA.

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